After much discussion between Ashleigh and I we decided that the genre we chose was the best one to do as it has quite a large range of people that can watch it.
Wednesday 1 December 2010
Audience Research Focus Group Meeting Analysis
Once we had posted our moodboard and our target audience montage onto our Facebook research group we managed to get some feedback seeing what they all thought.
Although we didn't get as much feedback as we would have hoped it was however all positive. People saying how it clearly represented the age and gender of people we were targeting. We did receive one response from an older viewer. However we chose not to include this in our final review from our target audience because after deep discussion we decided that even though woman do watch chick flick they normally have different narratives than teenage chick flicks. A 30/40 year old woman isn't going to be interested in the same things at a teenage girl.
After much discussion between Ashleigh and I we decided that the genre we chose was the best one to do as it has quite a large range of people that can watch it.
After much discussion between Ashleigh and I we decided that the genre we chose was the best one to do as it has quite a large range of people that can watch it.
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There is some clearly proficient research evident here but there are also some important points missing. In the First Ideas post don't put that the target audience is for everyone; you have to a clearly defined audience. The genre analysis has a lot of good points but you need to check how you spell Barthes. The use of beautiful women and the grungy one is not only a convention of the genre but evidence of Levi-Strauss' theory of binary opposition. The use of New York is common to both of your films but you don't mention it as typical of the genre. Carrie's voice over is use of exposition isn't it? The Dexter post is out of order and doesn't really explain where the ideas came from and how these are communicated in the itle sequence itself. The Target Audience post has GOT to use the Jicnars scale and include a psychographic grouping. IT HAS GOT TO. the range of audience is still too wide 17-30? How many 30 year olds have you got in your focus group? More audience feedback and a clear sense of how this will affect your planning ould be extremely useful.
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